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COMPANY

Hi, we're Crolync.

Our mission is to make complex data easy—and powerful—for nonprofits and fundraising agencies. Crolync delivers secure, scalable tools that turns complex data into action, so our partners can raise more, waste less, and do more good.

OUR VALUES

Empowering impact through data and integrity

We value integrity, innovation, and collaboration—empowering nonprofits with secure, scalable tools to transform complex data into actionable insights for greater impact.

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Clarity Over Complexity

We believe good data should make your work easier, not harder. We simplify the complex so you can move with confidence.

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Impact-First Innovation

Our tools aren’t just smart—they’re practical. Every feature is built to solve real-world fundraising challenges.

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Partnership at the Core

We're not just a platform—we're a part of your team. Whether it’s onboarding or optimization, we're here to help you succeed.

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Security You Can Trust

Your data is sensitive. We treat it that way—with HIPAA compliance, encrypted processes, and SOC-2 certification in progress.

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Always Evolving

We don't sit still. We listen, learn, and build so our tools stay ahead of the curve—and so do you.

Our Story

Crolync was born out of a shared frustration—and a shared vision. 

Our founders, a team of data scientists, software engineers, and nonprofit strategists, saw how hard it was for nonprofits to turn raw data into real decisions. Legacy systems were slow, tools didn't talk to each other, and teams were drowning in spreadsheets.

So we built Crolync: a flexible, secure analytics platform that transforms how nonprofits and fundraising agencies use data. What started as a smarter way to process direct mail files has grown into a full suite of tools—TrendSight, ImpactMatch, Pipeline Manager, Data Ops, Modeling, and the Projection Tool—that empower teams to make better decisions, faster.

Today, we serve organizations of every size with a single goal in mind: to make data work harder, so you don't have to.

 

Leadership

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Dan Riddell, Co-Founder, Chief Data Engineer

For over 30 years, Dan has turned complex data into smart solutions across sectors like energy and pharma. Now focused on healthcare and nonprofits, he brings tech innovation to mission-driven work. When he’s not coding, you'll find him kiteboarding, enjoying his grandkids, or walking his dogs.

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Joe Churpek, Partner, Vice President of Analytics

A data strategist with 17+ years of experience helping nonprofits drive measurable success through rapid, actionable insights. Outside of work, he’s a Formula Vee race car driver, musician, and proud dad to three daughters.

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Kra Tassoni, EMBA, Co-Founder, CEO

Over the past 12 years, Kra has transformed insight into impact across the nonprofit space. She blends data-driven strategy with program clarity to increase donor support and strengthen agency services. Outside of work, she’s a mom of four, an avid traveler, and a planner of unforgettable celebrations.

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Melanie Lynch, Co-Founder, COO

With a love for process and problem-solving, she’s built a career in operations, including 11+ years in nonprofit fundraising. She’s passionate about unifying functional teams, untangling workflows, and seeing projects through to success. Off the clock, she’s exploring the world or catching a rock show.